Who We Are

Who We Are

Who We Are

In 2011, Håkan Jeppsson, CEO at the window maker Inwido picked up the phone and called Ideon. Håkan was disappointed at the speed of innovation in the windows business and wanted help.

Ideon formed an Open Innovation Challenge and invited companies, start-ups, students and others to co-create. This was the start of Ideon Open.

In 2023, Ideon Open was spun out as OpenX Lab.

And here we are, ready to pick up the phone!

Anders Nilsson

Open Innovation Navigator

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I have a strong passion for developing individuals, teams and organisations. I’m specialized in creative processes with a focus on digital transformation, innovation and entrepreneurial strategizing in both large industry, SME and start-up ventures.

* Certified in Facilitating and Designing Workshops with the LEGO® SERIOUS PLAY® Method

* Certified Professional Coach according to ICF standards along with NLP Business Communication Practitioner


+46 736 24 14 33
LinkedIn

Pontus Rystedt

Open Innovation Navigator

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A strong networker with a broad competence from technology to business and intercultural communication.

I focus on HOW to achieve innovation and grow the business, with a special focus on methodology, ways of thinking and doing.

A special interest is the shift towards sustainable business models.

* Certified in Facilitating and Designing Workshops with the LEGO® SERIOUS PLAY® Method


+46 769 49 98 61
LinkedIn

Gustav Widerstrom

Open Innovation Navigator

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From working with innovation and business development within large multinational IT consulting firms, to founding my own successful start-ups, I’m driven by curiosity and always looking for the business value. I use my skills as an entrepreneur and networker to find new opportunities and concepts that create sustainable benefit.

*Certified in Facilitating and Designing Workshops with LEGO® SERIOUS PLAY® Method   


+46 70 851 35 85
LinkedIn

Jakob Nielsen

Open Innovation Navigator

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I like to contribute by sharing my network within leadership, innovation, investments and sales. I aim to be leaning forward and challenging with the highest possible sustainable output in mind!

I have proven skills in management and creative business development from corporate businesses, organisations and startups with a strong strategic ability. I’m an analytical and highly motivated change agent. Passionate about coaching, networking and building role model organizations through expertise, healthy living, trust, sustainability and diversity.


+46 704 86 85 19
LinkedIn

Marie Andervin

Collaboration partner
Digitalization & AI

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Marie is one of the cofounders of DigJourney, an expert company within AI and digital transformation. Together with her colleagues she has developed the work methodology Digital Maturity Matrix, written the book “Att leda digital transformation”. She is also initiator to The DigJourney way – how you in practice creates large transformation.

Kristina Swenningsson

Collaboration partner
Creativity & Innovation Standards

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As one of the owners of Crearum, Kristina trains, coaches and develops methodologies and ways of working for innovation management and creativity. She has contributed in the development of the Innovation standard and certification. She has a background from management roles in tech industry, both from small and big companies. 

Jonas Svennberg

Collaboration Partner
Service & Product Design

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Jonas is CEO of Zenit Design which is a Swedish design agency that specializes in crafting circular sustainable systems and products. They seamlessly blend strategy, design, and technology to empower businesses and brands to prepare them for the future. With a focus on generating business value and making a positive social impact, Zenit Design create solutions that resonate with people worldwide. Their expertise lies in crafting compelling narratives that establish genuine connections with the goal to contribute to a world that is more enjoyable, innovative and regenerative.

Anders G Nilsson

Collaboration Partner
Networks & Ecosystems

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Anders is the CEO of Ideon Science Park, located in the south of Sweden it is the oldest and one of the largest parks in Sweden.

Ideon Science Park’s vision is to work with others to create the world’s best innovation ecosystem, with the aim of helping to change the world for the better. Collaboration is our most important core value and tool.

Ideon Science Park is changing the world for the better by turning bold ideas into reality and taking the lead in co-creating the world’s best innovation ecosystem.

Alexandra van der Lee

Collaboration Partner
Business simulations

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Play2Grow supports organisations on their transformation journey by using business simulations also known as “serious games”. The main tool for this are the simulations provided by danish company Actee. They are specialised in providing tailored simulations. They also offer a wide ranged of conceptualised games to support change management, leadership, personal- and team development. Tee topics can range from strategic decision making, problem solving ability, leadership traits to how to work with resistance to change.

Dutch from the beginning, Alexandra is now operating in Sweden and has a background from both corporate world as well as government.

Jens Rottbøll

Collaboration Partner
LEGO Serious Play & HR expertise

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Jens is a master trainer of the LEGO(R) Serious Play(R) method and managing partner at Trivium, global experts in creating business solutions with this powerful method. A musician at heart combined with his training in performance arts, Jens has generated a unique toolset of competencies and ever evolving perspectives that he has brought to the world of business and executive consulting for the last twenty years. Founded in experience from several CEO and HR director roles, Jens focus on organizational and leadership development where he is proficient in truly bringing people together, helping them first identify their shared vision, values and unifying principles that are necessary to implement real change sustainable through time.

Bodil Rosvall Jönsson

Collaboration partner
Board expertise & Management

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Bodil has 25+ years of extensive experience from both industry sector and scale-ups as well as public domain. Her proven track record includes positions as CEO for the city of Malmö´s company incubator MINC and Head of Economic development and Innovation department at Region Skåne. She has also been CEO for Business Region Skåne. 

The latest 5+ years she is operating out of her own company BRJ Management. Assignments include several board member positions in digital and tech based companies. Bodil is also a board member of the soccer team MFF, the most successful team in Sweden in modern history.