Gränges Aluminium Project Amazing Brazing
Launch of a new product with higher value and complexity.
Challenge
- Launch a product with a higher value and complexity based on a patented new material
- Bring the Amazing Brazing product to market
- Validate the market
- Develop a new business model
- Develop a new sales and pricing strategy
Results
- Defined business model
- Defined relevant stakeholders
- Articulated test cards with defined activities to validate the assumptions
Client
Gränges is a Swedish leading global supplier of rolled aluminium products for heat exchanger applications and other niche markets.
Gränges has 1,800 employees and net sales of SEK 13 billion.
Every second car produced in the world today contains material manufactured by Gränges.
